Date: 11 December 2025 (Thursday) Time: 8:45 am - 6:20 pm Venue: Lecture Theater 1 & 2, Yasumoto International Academic Park, The Chinese University of Hong Kong This conference is a one-day conference hosted by the Department of Marketing at the CUHK School of Business with two parallel sessions for Consumer Behavior and Quantitative Marketing. Lunch will be served as well. Your registration will greatly help us to ensure a smooth conference and lunch experience, and your registration by 31 October, 2025 is much appreciated. Thank you.