The Chinese University's BBA team was first-runners-up in the Copenhagen Business School (CBS) Case Competition held in Denmark on 4th March 2005. The Chinese University was also among the top three last year.
The CBS Case Competition is the most important international case competition in Europe. This year the competition drew teams from 12 internationally renowned business schools from the world over. Contestants were asked to draft proposal for the global power giant Schneider Electric to market its Intelligent House Concept (IHC) system in Northern Europe within 32 hours.
The CUHK team, comprised Clara Lo, Helen Ngan, Liza Wang and Weisi Yuen, managed to outperform their contestants to enter the finals with National University of Singapore and Helsinki School of Economics in Finland. The championship was finally won by the National University of Singapore, but it was a very close match.
The presentation by the CUHK team was really impressive. Though they knew nothing about Northern Europe countries before this trip, they gave a very convincing performance of being experts on Northern Europe. And the proposal included so many details, the round of applause from over 400 audiences and judges lasted for more than one minute after the presentation.
The team was led by their faculty advisor, Prof. Gordon Cheung, associate dean of the Faculty of Business Administration. Before they went to Denmark, they have gone through two months of training. This is the second year that CUHK has participated in the CBS Case Competition. Only teams in the top three can participate in the competition again next year. The Chinese University is one of the very exceptional universities that have been placed in top three places for the second consecutive years. This once again proves that CUHK is producing the best business students in the world.