Prof. Gordon Cheung, GBS programme director, was pleased with the achievements of his students. 'I am very impressed by the students' dedication to case training. Their achievements once again prove that CUHK is producing the best business students in Hong Kong who are highly competitive even in the global arena,' he remarked.
KPMG Business Administration Paper 2008
The business plan writing competition organized by the Hong Kong Federation of Business Students attracted more than 200 teams from eight universities in Hong Kong. The GBS team, comprising four Year 3 students, Oliver Chan, Ruby Chik, Lily Hui and Kayan Leung, defeated representatives from the Hong Kong University of Science and Technology, Hong Kong Baptist University, and Hong Kong Shue Yan University in the final on 22 February 2009 and walked away with the championship.
'Tripartite Partnership for Corporate Competitiveness' was the theme of this year's competition. Participants, as business consultants, were tasked with proposing a business project that involves the cooperation of a government department, a non-government organization and a company in providing a product or service that can bring benefits to society. The GBS team proposed a web-based public fund-raising platform offering direct donations to support extra-curricular activities and the well-being of underprivileged children in Hong Kong. The Social Welfare Department, the Education Bureau, the Hong Kong Jockey Club, and Yahoo Hong Kong and others would be involved.
Kogod Gartenhaus Financial Case Competition 2009
The competition was held in Washington, D.C. on 7 February 2009. It was the first time the CUHK Faculty of Business Administration sent students to this case competition. The CUHK team comprised four GBS Year 2 students—Arnold Chan, Kelvin Chan, Helen Mak and Junes Shek.
The CUHK team worked on a case about a South African Upholstery in Johannesburg struggling to continue its business with insufficient capital, a problem with receivables and other management challenges. They were asked to formulate strategies for the upholstery to revive its business and to leverage its capabilities to develop in the long term, given information about its financial condition, production process, production costs and so on. The CUHK team, by making innovative suggestions in terms of expanding its distribution and improving its financing to bring the company to a new level of prosperity, defeated the other 47 teams, winning first place.
Joint University Business Management Challenge 2008
The business case competition focused on real life managerial problems, aiming at enhancing participants' understanding of the real business world and promoting team spirit. Over 120 teams of business students from local institutions joined the competition.
The CUHK team, comprising six Year 3 GBS students (Ruby Chik, Margaret Fung, Candy Lam, Cheryl Lau, Spencer Liu and Justin Yeung), analysed the effectiveness of AON's human resources and the problems of its current measurement system. The team proposed a new system which runs under three principles (efficiency, effectiveness and impact) and comprised three categories (recruitment, training and development). This innovative system enables the human resources department to gain a 360-degree view of their contribution to driving company performance. They were eventually named the champion and Ruby Chik won the Best Presenter Award for her remarkable presentation.