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Feng–The Bird of the South
The choice of the 'Feng'  was adopted because of its symbolism as Bird of the South and its representation of the intellectual and scholarly traditions of China. It is also regarded as a symbol of nobility, beauty, loyalty and majesty.

Colors of Devotion and Perseverance
The two University colours, purple and gold, symbolize different virtues the University values. Purple is a traditional regal color in both Western and Chinese civilizations associated with devotion and loyalty. Gold, on the other hand, transpires a sense of brilliance and richness in scholastic pursuit and symbolizes perseverance and resolution.

Equal Emphasis on Virtue and Knowledge
The motto of the University '博文約禮' (Bo Wen Yue Li) was adopted in 1964, after the University Distinctive Marks and Ceremonial Dress Committee selected the motto recommended by New Asia College among the mottoes contributed by the Chinese Literature Department Heads of the three Founding Colleges.

'博文' is to broaden one's intellectual horizon; '約禮' is to keep within the bounds of propriety. These words of Confucius have long been considered a principal precept of his teaching. It is recorded in the Analects of Confucius that the Master says, 'The superior man, extensively studying all learning, and keeping himself under the restraint of the rules of propriety, may thus likewise not overstep what is right.' (Legg's version of the Four Books)

In choosing '博文約禮' as its motto, the University is laying equal emphasis on the intellectual and moral aspects of education.